Our three key service areas
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Strategic Business Planning
We commence the journey with a discovery session and agreed outcomes. The strategic planning journey include research (external, market and internal), clarifying strategic considerations, developing a business model and and unique market positioning, finalising a detailed living strategic business plan. We also offer mentoring and coaching to guide successful implementation.
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Marketing Research
It all begins with an idea. Maybe you want to launch a business. Or maybe you have a creative project to launch or wish to gauge your brand equity and perception. We assist with Marketing Research services tailored to find the answers you are looking for. This includes mainly Qualitative creative research, however we do facilitate Quantitative surveys as well should this be best suited to securing answers.
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Corporate Training
We deliver corporate training sessions tailored to your specific training needs. We specialise in topics related to Strategic Planning, Marketing, Brand Positioning, Authentic and Mindful leadership, Relationship Marketing and Moment of Truth mapping. We deliver training online and in person and ensure that we incorporate your company values, goals and culture when designing and delivering the training products.
Strategic business planning
via three flexible engagement options
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Introductory Service
For anyone at the beginning of the strategic planning process. We offer 90 minute sessions for you and or your teams, addressing:
Setting up for success - Exploring the need for a strategy and sharing examples of three strategic planning journeys.
Strategic planning fundamentals - Why, when, and how to approach strategic planning.
Anchoring in origin - Identifying the strategic brand story, vision, values, just cause at the heart of your business.
The DIY strategic planning toolbox - A four part series sharing essential frameworks, tools and tips for self-guided strategic business planning and implementation.
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Focused Strategic Support
Support for specific challenges, opportunities or projects arising within your current strategic direction, this includes:
Focus Group Research - Projective qualitative research used to gauge opinions, perceptions and feedback from employees, customers and other stakeholders to finetune a project or offering.
Moment of Truth Mapping -Detailed analysis to map the critical moments of truth that play a role in your service delivery chain from customer and internal resource and process perspective.
Value Chain Analysis - To assess and clearly define the value proposition to the market as it relates to new opportunities and challenges.
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End-to-end Strategic Planning
Comprehensive 7 to 10 year strategic planning aimed at establishing a sustainable and unique value proposition.
Discovery - We commence with a discovery phase to ensure we incorporate what is already known.
Environmental Research - Market trends, technological considerations, regulatory landscape, Competitor positioning, strengths, and market gaps.
Customer Analysis - Segmentation, Target market insights and need assessment, and positioning.
Internal Analysis - Organizational leadership, culture, capabilities, resources, and performance metrics.
Revision of Vision, Justification, Values, Long term Goals.
Strategic business model - Identifying key strategic considerations and incorporating research to create a robust business model.
Implementation guidelines to ensure clear communication and resilient culture growth during transformation.